Atlas Agile / Work / Melek Halal Food
Melek Halal Food
A trade catalog built for buyers, not browsers.
- Sector
- Food & Distribution
- Our role
- Art direction, UX and UI design, Frontend build, Content structure
The brief
Distributors, shops and kitchens do not shop the way consumers do. They want the range, the categories they already stock, and a way to start a conversation about volume. The site had to make that path short while still looking like a brand worth carrying.
The range, sorted the way buyers ask for it
Meat, chicken, potato, snacks, rice and olives each get their own entry point straight from the nav, so a buyer who only stocks one category never has to scroll past five others to find it.
Two doors, not one
A distributor route for partners who want to carry the brand, and a sample request for the ones who need to taste it first. Both sit in the header and repeat at the end of the page.
Room for the partner side
A login entry point in the nav keeps space for the account area, so the public catalog and the working side of the business do not compete for the same page.
What we built.
Six product categories, each reachable from the nav
Distributor enquiry route
Sample request
Overview of the brands carried
Partner login entry point
Products, about, distributors and contact pages
Services on this build
Let's build something.
Tell us what you are making. We will tell you how we would build it, and what it takes to ship.
Senior team · Netherlands · Reply within one business day