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Ayla

A restaurant brand, set like a magazine.

Sector
Hospitality
Our role
Art direction, UX and UI design, Frontend, Content structure
Ayla restaurant website with alternating editorial panels

The brief

Restaurant sites usually fail in the same way: a slideshow, a PDF menu, and no sense of the room. Ayla needed the opposite, a site that reads like the dining room feels and gets a table booked without three taps of friction.

01 / 03

Alternating panels, editorial pacing

Copy and photography trade sides down the page, one idea per panel. The rhythm slows the reader down, which is the point: this is a place you choose, not a form you complete.

02 / 03

Food photographed like it matters

The layout is built around the imagery rather than the imagery being dropped into a template. Warm neutrals, generous margins, and type that stays out of the way of the plates.

03 / 03

Booking is never more than a tap

Contact and reservation routes stay in reach on mobile, where most restaurant traffic arrives, often while someone is already deciding where to eat tonight.

What we built.

01

Editorial alternating content panels

02

Photography-led layout for the room and the menu

03

Cuisine and story sections with a consistent typographic system

04

Mobile-first reservation and contact routes

05

Performance pass so the imagery loads fast on mobile data

Start when you are ready

Let's build something.

Tell us what you are making. We will tell you how we would build it, and what it takes to ship.

Senior team · Netherlands · Reply within one business day